Vandana Sethhi is a first-generation entrepreneur who has made communications her mission. It was that proverbial inner voice that led her into the world of advertising, brands communications and meaningful/social led mass communications.

As Founder of Water Communications and Earth Films, Vandana Sethhi has taken mass communications to a different level. A deep desire to give back to society has seen her leverage her deep communications experience to launch initiatives that work towards the betterment of society. Primary amongst those, her launch of Gaali-Free India, with its avowed mission to sensitise people towards the ills of indulging in abuse and its collateral damaging impact on women. Vandana has used her own resources to further this and other causes.

And now, under Earth Films, Vandana Sethhi has produced a documentory that compels the spotlight of public opinion on the despairing situation of stray animals. Roping in celebrity pet lovers, various foundations, musicians, stand comediens for this project, she has tried to set into motion an initiative that they hope will snowball into a nation-wide movement.

Striking straight at the heart of pet lovers, the film’s very title is endearing and emotional. ‘The Tails of Boo-Boo and Cuddly Poo’ sends out an impactful and thought-provoking message of ‘adopting strays in preference to pedigreed pets’ apart from many more un-attended issues pertaining to strays…