A cup of tea is a cup of tea, right? Wrong! In fact, nothing can be further from the truth.

 Destiny can work in strange ways.

Sony is renowned the world over for producing top-of-the-line digital technology, audio devices, gaming set-ups, mobile technology and a whole range of other electronic devices.

The crux of this Marketing Folklore Series remains the Big Idea.

Spirituality Sells! And thank God for that – pun intended.

It was the late eighties and Bajaj held a vice-like grip on the scooters market...

The art of copywriting was never about fancy vocabulary and convoluted...

The Ariel case-study is a good and solid lesson on honesty and reality. Drama and...

More power to advertising. Just goes to show, with careful thought and calibrated strategy, even the impossible becomes possible.