From ‘glamour, glory and grandeur’ to ‘glum, grim and gone’, though more due to circumstances beyond its own control
the choice to select what you want to watch, when you want to watch… even how you want to watch
It all began as a company selling ice blocks to homes (a time when household refrigerators weren’t commonplace
Washington, they wanted a name that would convey a sense of adventure, yet would have a connection with the American Northwest, and link with the seafaring tradition of the early-day coffee traders
But back in the late eighties, one combination of client and agency at least got it perfectly right. And it all began with a disarmingly simple, yet lucid brief.
Keep watching this space for more such fascinating stories in the ‘Marketing Folklore Series’.
Sitting idle with investible capital in hand was not the ideal situation for a constantly churning entrepreneurial mind forever looking for business opportunities.
To the advertising cynic who insists that words don’t sell anything, how about this..